Sunday, June 7, 2009

Oh How I Love to Shop!! Doesn't Everyone??

I love shopping. I love the thrill of finding something new and fresh and taking it home to make it mine. Ask any shopaholic and they'll tell you the acquisition of something new is exciting. New shoes, new bag, new flatware, new glassware, new sheets, a darling new collar for Daisy...it's all the same, acquiring something new and fabulous, and hopefully needed.

There's a second part of the equation, one that is oh so subliminal, and it is just as important because it totally drives our purchases. It's definitely part of what makes shopping fun--I mean you can shop without buying, it is after all called window shopping-- it's the visual display and the potential thrill of new objects that really pulls us in. Merchandising is an art and it is important.

It's also a talent. Remember Jingle Balls? It was the episode of Will & Grace when Jack somehow got recruited by the snarky Barney’s manager played by Parker Posey to do the holiday display window. With his infinite immodesty Jack thought he could do the window himself and had to be rescued by his Interior Designer friend Grace. Naturally, Grace’s window was perfect, Jack got to take credit, and Will & Grace end up kissing at the end of the show.

As art does imitate life, there are real people out there who live for this kind of work—to inspire us to shop! My friend and colleague Brenda Houston is one of these designers and she specializes in visual merchandising. Brenda has worked around the world, is an award-winning designer, and her specialty is conveying brand identity.

Check out her work at Baby Guess. It’s so cute it makes me want to have a baby! I mean, I’ll take one of everything in that store!
Brenda’s range is broad, she also does the famously beautiful and high-end jewelry retailer Bailey Banks & Biddle. I love the symmetry she’s created with the architectural elements.
These are shots from her work Princess Cruise lines. These spaces just scream exotic locales and luxury!
And, look at the gorgeous taupe she’s chosen for David Yurman. The look is so clean and sleek!
And of course, she does Barneys too (watch out Jack!)!
Study her work, you’ll see the spaces stamped with her signature, but convey the personality of her clients. Learn more about Brenda and her talent at http://brendahouston.com/.

I might not think about it when I shop, but the whole experience is absolutely sensory overload, and for me, pure escapism!

48 comments:

  1. Oh so fun, I'd love to apprentise with a visual merchandiser. It is a very external extension of interior design. This subject was on my list to research as I am an interior designer. I feel you do better when you learn more.

    Bette

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  2. I completely agree Bette! And when you're in a sales environment like she is, it's MUCH more competitive because you're not just focused on pleasing your client, but EVERYONE!!

    Awesome talent this gal has!

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  3. WOW!! thanks to all for such supportive comments! THANK YOU to jennifer for a lovely surprise. what a way to start the week. Check out my new website for my home collection- www.lisefremont.com.
    There is light atthe end of the tunnel.......people are beginning to shop again which is geat since i need tokeep my dog Cooper in kibble! Have a great week everyone.

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  4. 與其爭取不可能得到的東西,不如善自珍惜運用自己所擁有的........................................

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  5. 他能,假使他想他能;他不能,假使他想他不能。........................................

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  6. 幸福是人人都要,又怎麼可能都歸你所有?要知道這世界幸福本來就不多........................................

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  7. 從未遭遇失敗的人,對自己或是別人,都是一知半解的。........................................

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  8. 先告訴自己希望成為什麼樣的人,然後一步一步實踐必要的步驟。........................................

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  9. hi!~~leave you a message to say hello, and thanks for your share!.........................

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  10. 一定要保持最佳狀況呦,加油!!!期待你發表的新文章!.................................................................

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  11. 一個人的價值,應該看他貢獻了什麼,而不是他取得了什麼............................................................

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  12. 一棵樹除非在春天開了花,否則難望在秋天結果。..................................................

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  13. 當我微笑時,世界和我一起微笑;當我快樂時,世界和我一起活躍。..................................................

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  14. Judge not a book by its cover.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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  15. 與人相處不妨多用眼睛說話,多用嘴巴思考. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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